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Executive MBA - Business Administration
Video - MBA
Welcome! (2:26)
MODULE 1. Strategic Management and Business Policy
Lesson 1. Introduction to Strategic Management
Lesson 2. Environmental Scanning and Competitive Analysis
Lesson 3. Strategy Formulation: Corporate, Business, and Functional Strategies
Lesson 4. Strategy Implementation and Change Management
Lesson 5. Strategic Decision-Making and Performance Evaluation
Control Test - Module 1
Video Lecture by Mitch Lowe (NETFLIX)
"A culture of Innovation: The Rise of NETFLIX". (14:29)
Module 2. Financial Management and Corporate Strategy
Lesson 1. Fundamentals of Financial Management and Corporate Finance
Lesson 2. Financial Statement Analysis and Performance Metrics
Lesson 3. Budgeting and Financial Planning
Lesson 4. Investment Strategies and Capital Allocation
Lesson 5. Risk Management and Corporate Valuation
Control Test - Module 2
Module 3. Marketing Management and Consumer Behavior
Lesson 1. Foundations of Marketing Management
Lesson 2. Consumer Behavior and Psychology
Lesson 3. Market Research and Data-Driven Strategies
Lesson 4. Branding and Value Creation
Lesson 5. Digital Marketing and Customer Engagement
Video Lecture by Nicki Allitt (World Economic Forum)
"Communicating with Impact" (7:37)
Video Lecture by Mirela Birchmeier (Gurit)
From Messaging to Meaning: The Power of Corporate Communication in a Connected World (4:21)
Module 4. Organizational Behavior and Leadership Development
Lesson 1. Foundations of Organizational Behavior
Lesson 2. Leadership Theories and Styles
Lesson 3. Building High-Performing Teams
Lesson 4. Organizational Culture and Change Management
Lesson 5. Emotional Intelligence and Leadership Development
Video Lecture by David Simon (Walter Blum & Partners)
"My Leadership Story" (12:00)
Module 5. Operations and Supply Chain Management
Lesson 1. Introduction to Operations and Supply Chain Management
Lesson 2. Process Design and Optimization
Lesson 3. Logistics and Inventory Management
Lesson 4. Global Supply Chain Strategies
Lesson 5. Technology and Sustainability in Supply Chains
Module 6. Business Analytics and Data-Driven Decision Making
Lesson 1. Introduction to Business Analytics and Data Science
Lesson 2. Data Visualization and Communication
Lesson 3. Descriptive and Diagnostic Analytics
Lesson 4. Predictive Modeling and Forecasting
Lesson 5. Prescriptive Analytics and Decision Optimization
From Messaging to Meaning: The Power of Corporate Communication in a Connected World
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